Marketability Studies: Advanced Considerations & Applications

This seminar will provide practical, hands-on training for experienced appraisers in the development and application of Level C market analyses in valuation assignments. Participants will bring laptop computers to class to solve specific problems relating to market analysis (i.e., supply/demand) as well as applications of market analysis to highest and best use and valuation.

The single most important goal for this seminar is to provide useful tools using advanced market analysis techniques to measure and support valuation analysis applications throughout the appraisal report.

Case Studies
The first case study features Level C inferred and fundamental analysis for a retail property. This study uses the Site To Do Business as a source of data and provides shortcuts for line items used in the buying power method.

The second case study showcases a Level C step-by-step marketability analysis for a residential apartment complex using inferred and fundamental methods. Participants will forecast demand using the segmentation method, the tenure-by-housing income model, and the ratio method.

Some AI educational programs may not be approved in every state and every delivery format. To see a list of all state approvals across all formats for this course, please use the link below.

View all approvals for this course

Experienced general real property appraisers

• Recognize the importance of market analysis and marketability studies to highest and best use and market value.
• Identify the six-step process of market analysis.
• Apply a buying power demand segmentation for a retail property.
• Become familiar with alternatives to the retail buying power model.
• Become familiar with the application of Level C marketability study for apartment property.

• General Appraiser Market Analysis and Highest & Best Use
• Marketability Studies: The Six-Step Process and Basic Applications
• Familiarity with Excel, including ability to perform basic mathematical calculations, cell formatting navigation, and file management

No Exam

Intermediate/Advanced

Attend: 75 AI Points

7 hours

To access your Education and Events page, log on to the Appraisal Institute website at https://ai.appraisalinstitute.org/eweb (click on the three horizontal lines to the left of the AI logo and select “My

Table of Contents and Overview
Seminar Schedule

• A laptop computer is required.
• Excel 2007 or later should be installed and operational. If you do not currently have Excel, you can download a trial copy here.
• A financial calculator is required. The accepted model used in the program is the HP-12C. AI education programs that require a financial calculator are developed with HP-12C keystrokes; using this model is highly recommended.
• You must be familiar with calculator operation when the program begins. Do not enroll expecting to be taught how to use a financial calculator.
• Free Review: Using a Financial Calculator: Formulas, Symbols, Math Review, and Sample Problems; and Financial Calculator Practice Exercises.
• For additional help with the HP-12C calculator, take our online seminar Using Your HP-12C Financial Calculator.
• HP-12C calculator User’s Manual.

None specified