General Appraiser Market Analysis and Highest & Best Use


This AQB-approved course will help you apply meaningful market analysis in valuation assignments. It presents the basic concepts and terminology of market analysis and marketability analyses, then shows how marketability analyses provide vital information for the highest and best use decision. Throughout the course, the emphasis is on conducting a reliable analysis of demand. You will gain practice in applying methods for inferred, or trend, analysis to three property types: a suburban residential subdivision, an existing multifamily property, and an office building. Using the tools introduced in the course will help you increase the reliability of your highest and best use analyses and support the conclusions you reach in the three approaches to value.


The course also provides a transitional discussion to prepare you for marketability analyses using fundamental analysis, which is covered in the Appraisal Institute course Advanced Market Analysis and Highest & Best Use.

Sponsor Date Location Delivery Format Check
State Approvals
Appraisal Institute On Demand Online  Check Register
North Texas Chapter June 26-29, 2023 Dallas, TX Classroom  Check Register
Metro New Jersey Chapter July 31 - August 3, 2023 Branchburg, NJ Classroom  Check Register
Kansas City Chapter August 22-25, 2023 Leawood, KS Classroom  Check Register
Hoosier State Chapter September 12-15, 2023 Indianapolis, IN Classroom  Check Register
Chicago Chapter September 18-21, 2023 Chicago, IL Classroom  Check Register
Appraisal Institute September 18-28, 2023 Synchronous  Check Register
Oklahoma Ozark Chapter December 04-07, 2023 OKC, OK Classroom  Check Register

Program State Approval & Hours

Some AI educational programs may not be approved in every state and every delivery format. To see a list of all state approvals across all formats for this course, please use the link below.

View all approvals for this course

Who should Enroll

  • Beginning appraisers seeking general real property appraiser certification
  • Experienced appraisers who wish to develop and enhance their market analysis skills
  • Property tax assessors
  • Housing and land use specialists within government agencies
  • Lenders
  • Investors
  • Review appraisers


  • Identify the relationship between appraisal and market analysis.
  • Identify the purposes for and steps in analyzing the highest and best use of a site as though vacant and of a property as improved.
  • Differentiate between inferred and fundamental methods of market analysis.
  • Identify differences between market analysis Levels A, B, C, and D and identify the guidelines for determining the level of market analysis for an assignment.
  • Recognize and apply the six basic steps in conducting a site-specific marketability analysis for a valuation assignment.



Yes, 2 hours



Appraisal Institute CE Points

Attend: 175 AI Points,  Attend and Pass Exam: 225 AI Points,  Pass Only: 200 AI Points

Class Time

28 hours


Yes. After you register for this class, please go to your Education and Events page for details on what you must complete BEFORE class begins.

To access your Education and Events page, log on to the Appraisal Institute website at (click on the three horizontal lines to the left of the AI logo and select “My AI Account” from the drop-down menu).

Program Overview

Required and/or Recommended Equipment

Classroom & Synchronous


Additional Information

Classroom & Synchronous

Course Materials Include:

  • Course Handbook (606 pp.)
  • Self Study Booklet (43 pp.)
  • Solutions Booklet (198 pp.)
  • Pre-Class Memo (1 p.)
  • Download (18 pp.)

You will be asked to clear the calculator’s memory before and after the examination. Only one calculator is permitted in the testing room. Examinees taking most AI exams may bring their own calculator to use during the exam. Laptops, cellular phones, tablets, iPads, wearable technology (smart watch, Apple Watch, Google Glass, etc.), and other devices that can store data or connect to the Internet are NOT permitted during the exam. In addition, all watches, wallets, bags, and purses must be removed and stored out of reach prior to taking the exam.


You will have 90 days from the time that you complete the course to take the proctored, offline exam. Testing center locations in your area can be found by clicking on this
Exam FAQ

Online Course Access
Go to and log in with the username and password you used when you registered. Click on the red “My Account” button if you are not automatically taken to your account page.
1. Click "Education and Events" on the right navigation menu.
2. Find the course under the “Online Courses” heading and click the “Begin” button.
IMPORTANT NOTE: Once this button is clicked, your access length time (e.g. 90 days) will begin. Only click when you intend to start the course. If you are returning, once you have started the course, click the “Continue” button to continue.

Technology-Based Education Student Disclaimer
I agree to the terms and policies set forth under the Appraisal Institute Education Policy. I also certify that I am the person identified under Personal Data and that I will personally complete each assigned component of instruction and any examination(s). I understand and agree that if I misrepresent my identity or arrange for someone else to represent himself or herself as me at any time during the Appraisal Institute online course or seminar, I will be immediately removed from the course or seminar and I will not be entitled to any refund. I further understand that if I am a Designated member, Candidate for Designation, Practicing Affiliate, or Affiliate of the Appraisal Institute and participated in any misrepresentation of identity, by affirmative act or failure to act, I will be the subject of a peer review proceeding under Regulation No. 6 for violation of the Code of Professional Ethics and Standards of Professional Practice of the Appraisal Institute, and such peer review proceeding may result in termination of my Appraisal Institute membership, candidacy, and/or affiliation.

Other Details
For information about how on demand online education programs work, registration and cancellation policies, and other details, see our On Demand Online Education Frequently Asked Questions.



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