Marketability Studies: The Six-Step Process & Basic Applications


Marketability Studies: The Six-Step Process and Basic Applications will help you understand the fundamentals of market analysis while taking you, step-by-step, through two real-world case studies. You’ll leave this seminar with practical exposure to and new insights about basic market analysis whether you are a newer or more experienced practitioner!  Use this seminar as either a refresher or an introduction to the Appraisal Institute course General Appraiser Market Analysis and Highest & Best Use. The seminar also serves as an excellent prelude to the counterpart seminar, Marketability Studies: Advanced Considerations and Applications

In this program, you’ll cover structured market analysis while applying the six-step process on two non-complex appraisal assignments. Although the process itself is not advanced, it lays the foundation necessary to apply advanced techniques. Most appraisal assignments can be handled using the process and techniques demonstrated in this seminar. The two examples in this program can serve as guides for use in an appraiser’s practice.

Sponsor Date Location Delivery Format Check
State Approvals
Houston Chapter June 23, 2023 Synchronous  Check Register

Program State Approval & Hours

Some AI educational programs may not be approved in every state and every delivery format. To see a list of all state approvals across all formats for this course, please use the link below.

View all approvals for this course

Who should Enroll

General real property appraisers



  • Recognize the importance of market analysis and marketability studies to highest and best use and market value.
  • Identify the six steps in the market analysis process.
  • Apply basic trend analysis.
  • Perform a Level B marketability study for a Class B office property.
  • Perform a Level B marketability study for a suburban residential subdivision.
  • Apply Level B marketability studies to support conclusions for the three approaches to value.




No Exam



Appraisal Institute CE Points

Attend: 75 AI Points

Class Time

7 hours


Yes. After you register for this class, please go to your Education and Events page for details on what you must complete BEFORE class begins.
To access your Education and Events page, log on to the Appraisal Institute website at (click on the three horizontal lines to the left of the AI logo and select “My
AI Account” from the drop-down menu).

Program Overview

Required and/or Recommended Equipment

  • A laptop computer is required.
  • Excel 2007 or later should be installed and operational. If you do not currently have Excel, you can download a trial copy here.
  • A financial calculator is required. The accepted model used in the program is the HP-12C. AI education programs that require a financial calculator are developed with HP-12C keystrokes; using this model is highly recommended.
  • You must be familiar with calculator operation when the program begins. Do not enroll expecting to be taught how to use a financial calculator. 
  • Free Review: Using a Financial Calculator: Formulas, Symbols, Math Review, and Sample Problems; and Financial Calculator Practice Exercises.
  • For additional help with the HP-12C calculator, take our online seminar Using Your HP-12C Financial Calculator.
  • HP-12C calculator User’s Manual.

  • System Requirements

    None specified

    Additional Information

    Seminar Materials Include:
    • Seminar Handbook (178 pp.)
    • Pre-Class Memo (1 p.)
    • Overview: Market Analysis & Highest and Best Use (18 pp.)

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