Nuances of Valuation: Cornerstone of Market Valuation

Date: January 20, 2022

Location: Columbia, SC

South Carolina Chapter
Suzanne Brockway
Graduate Columbia
1619 Pendleton Street
Columbia, SC 29201
Reception Desk
Dowling, Vincent


Audience: General and residential appraisers

About the Seminar:

All market value appraisal assignments require the analyst to undertake market analysis which is the underpinning of the highest and best use conclusions. This analysis presents the findings of a market search to identify patterns and trends upon which credible opinions of value are based. The application of industry approved and peer tested methods and techniques are used to develop credible market analyses upon which credible highest and best use conclusions are based. The data and findings are extended to all three valuation approaches and the reconciliation. This program will focus on the basic issues of market analysis applicable to both the residential and general practitioner and discuss and explore how market analysis is applied throughout the appraisal process. Core concepts will be identified and discussed using specific examples from the local area.

This local program will review the importance of market analysis and the steps in its development. The two types of market studies, inferred and fundamental, will be presented and their differences highlighted. Today’s changing marketplace offers new opportunities to appraisers and to function efficiently, the valuer needs to understand the tools available when answering a client’s question. The structure of these two analyses will emphasize their importance in supporting opinions and conclusions that result in credible conclusions. This short program will introduce valuers to the importance of identifying use, user and timing. It also sets the stage for applying the findings and conclusion(s) when valuing the property rights in all market value appraisal assignments.

Market analysis is a building block that addresses supply and demand factors. The Six Step process serves as a template within which practitioners identify alternative properties, basis for adjustments, change patterns, and perceived risk. It also helps recognize buyer/user preferences. Collectively, the program will strengthen core valuation skills of practitioners which contributes to protecting and preserving the general public interest


Vincent M. Dowling, MAI, MRICS, SRA, M.Ed

Additional Information


Graduate Columbia Hotel, 1619 Pendleton Street, Columbia, SC, 29201


January 20, 2022

  • 1:00 p.m. - 5:00 p.m. – Nuances of Valuation: Cornerstone of Market Valuation
  • 5:15 p.m. - 6:00 p.m. - Chapter Meeting 
  • 6:00 p.m. - 8:00 p.m. - Ralph Griffin, MAI, AI-GRS, Celebration of Life Reception 

Attendees must register separately for all above events.


To receive credit, 100% attendance of class time is required.


The Appraisal Institute has approved this seminar for 20 AI points.  The South Carolina and Georgia Real Estate Appraisers Boards have approved 4 hours of CE credit.  100% attendance is required for credit.

HOTEL RESERVATIONS (Graduate Columbia Hotel):

Book your room early! We have reserved very few guest sleeping rooms at the Graduate Columbia Hotel under the group name of SC Chapter Appraisal Institute. The room rate is $139 + tax (14.242%) and $10 parking fee.  For the group special rate, all guest sleeping room reservations must be booked by the cut-off date of 12/29/2021.

Guests may book their reservations by calling (844) 888-GRAD or (844) 888-4723.  All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card.  If a Guest does not cancel a reservation within seventy-two (72) hours before the scheduled date of arrival, then Hotel may charge such Guest’s credit card one night’s room fee plus any applicable taxes.  At the time of check-in, each Guest will be required to present a major credit card whose brand is accepted by Hotel, on which Hotel may place a hold or process a prepayment in the amount of the Guest’s estimated charges, which may include incidental charges and/or expenses.

Disclaimer Information

COVID-19 Waiver

The South Carolina Chapter of the Appraisal Institute reserves the right to cancel any reservations if you do not agree to the terms of the Waiver or otherwise fail to properly deliver a fully executed Waiver.  It is your responsibility to ensure that the Waiver is signed and properly returned to the South Carolina Chapter Appraisal Institute. Please sign and return the COVID-19 Liability Release Waiver onsite before entering the classroom. Click below for the waiver. 

A COVID-19 Liability Release Waiver is mandatory to attend this South Carolina Chapter In-Person Event.

Registration is on a first-come, first-served basis. If the program is filled, e-mail to be placed on a waiting list.   The South Carolina Chapter of the Appraisal Institute is not responsible for registrants' non-refundable airline reservations, lodging, or other expenses incurred by the participant.  If you have a disability and require accommodation, please notify the South Carolina Chapter office at least two weeks in advance.  We will arrange for reasonable accommodation.

Enrollment Cancellation Policy:

If a registrant wishes to cancel registration, a cancellation notice must be submitted in writing via email stating the reason for the cancellation and his/her AI account # to

Enrollment Cancellation Fees:

  • $25 cancel fee
  • Less than 3 days prior to the program start date, no refund will be provided

National Disclaimer

This Educational Program was developed by an outside party. The Appraisal Institute Chapter made arrangements for the Third-Party to offer the Program with the intent of addressing topic(s) based on a certain chapter or local need for such topic, solely educational and informational purposes. The Appraisal Institute national organization was not involved in developing or organizing the Program and does not endorse the Program or its content.

The content of this Program, including but not limited to any written materials and presenter comments, does not represent the viewpoint of the Appraisal Institute (defined as including but not limited to, the national organization, its Regions, Chapters, members, candidates, affiliates and staff) unless formally adopted by the national Board of Directors. Further, the Appraisal Institute has not peer-reviewed or approved the content of the Program and does not warrant the accuracy or timeliness of the content of the Program. The Appraisal Institute does not publish examination review materials. The content of the Program is subject to court decisions and local, state and federal laws and regulations and any such revisions of such laws and regulations.

This Program is presented with the understanding that the Appraisal Institute is not engaged in rendering legal, accounting or other professional advice or services. Nothing in the Program is to be construed as the offering of such advice or services. If expert advice or services are required, attendees and readers are responsible for obtaining such advice or services from appropriate professionals.

State Credit

Please note that 100% attendance is required in order to receive any approved state credit or to be awarded AI CE points. It is imperative that you check with your state board for state approval information before completing registration.

Other Information

If you have a disability and require accommodation, please notify the sponsor at least two weeks in advance for reasonable accommodations to be arranged.

The Appraisal Institute reserves the rights to cancel, limit, or reschedule the program and to change instructor assignments and facility locations at any time.